How to Start a Business
  • How to Start a Business

    Sneha guides students to take their ideas for "Next thing"  to a project development presentation deck and final "pitch" over 5 weeks and 10 sessions.


    Students will conduct real-world research and present a minimum viable product through a convincing pitch-deck. This course encompasses product development, marketing strategy, and graphic design. You will learn the relevance of a pitch deck in building a start-up, securing investments, and creating a team. In developing a product and a business for that product, writing clearly, innovation, and freedom of thought are paramount. In a final presentation, students will pitch their idea concept with a full design to a mock investor team for feedback. They will leave the course with an actionable plan.

    • Information

      Dates and times: 2 times a week (Tues and Sat) for 5 weeks
      START DATE: Tuesday, January 12 from 5pm - 7pm.

      END DATE: Saturday, February 13 from 10am - 12 noon.

      Instructor: Sneha Krishnan

      Contact: or call 917-710-0050

      Access to the Internet, a computer and headset or smartphone required.

    • Coach Biography

      Sneha Krishnan is an entrepreneur and visual artist who divides her time between New York and New Delhi, India. Sneha specializes in creative strategy, product design, and visual communication. She has successfully worked as a consultant for various creative start-ups and non-profits and co-founded a fashion-tech company that built 'smart bags' in 2016. Despite her diverse experience in fashion, technology, non- profit and venture capital businesses - she is an artist first. She holds her Bachelors in Design from the National Institute of Fashion Technology in Delhi and Masters of Arts Business from Sotheby’s Institute of Art.

      More Info

    The Knowledge Project
    114 John Street, Suite 102
    New York, NY 10038
    Sign up for In The Know

    and stay up to date on everything.

    Copyright © 2020 The Knowledge Project (“The Know”) 501 (c)(3). All Rights Reserved.  Privacy